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Branding  |  3D Displays  |   Merchandise Guides

During my tenure at Hasbro, I undertook a diverse range of projects spanning from branding initiatives to crafting comprehensive merchandise guides, meticulously shaping the visual narratives for in-store experiences worldwide. Within this dynamic environment, I collaborated on renowned brands including Transformers, Power Rangers, Beyblade, Star Wars, Marvel Avengers, Spiderman, and Overwatch.

Beyblade Battle League Logo

Seen here is the Battle League branding, a competitive league created by Hasbro to push Beyblade into a more E-sports type atmosphere. Below are screenshots of the Battle League branding used within the Beyblade Burst App.

2019 Vidcon Beyblade Employee Shirts

Created custom typography for the “Staff” lettering on the shirts.

Vidcon Beyblade Simulator Logo Concept
Overwatch In-Store Displays

The video game series Overwatch teamed up with Hasbro for a line of action figures, and nerf guns inspired by their characters. To properly present those items, I was tasked with connecting in store displays for Hasbro line of Overwatch toys. All the example here feature custom 3D renders I designed to match the look of the overwatch futuristic universe.

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