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Hasbro

Branding  |  3D Displays  |   Merchandise Guides
2018

During my tenure at Hasbro, I undertook a diverse range of projects spanning from branding initiatives to crafting comprehensive merchandise guides, meticulously shaping the visual narratives for in-store experiences worldwide. Within this dynamic environment, I collaborated on renowned brands including Transformers, Power Rangers, Beyblade, Star Wars, Marvel Avengers, Spiderman, and Overwatch.

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Beyblade Battle League Logo

Seen here is the Battle League branding, a competitive league created by Hasbro to push Beyblade into a more E-sports type atmosphere. Below are screenshots of the Battle League branding used within the Beyblade Burst App.

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2019 Vidcon Beyblade Employee Shirts

Created custom typography for the “Staff” lettering on the shirts.

Vidcon Beyblade Simulator Logo Concept
Overwatch In-Store Displays

The video game series Overwatch teamed up with Hasbro for a line of action figures, and nerf guns inspired by their characters. To properly present those items, I was tasked with connecting in store displays for Hasbro line of Overwatch toys. All the example here feature custom 3D renders I designed to match the look of the overwatch futuristic universe.

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