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Fanatics Sportsbook

Visual Systems  |  Product Design  |  3D Design
2024

I was asked to join Fanatics in their endeavor to develop the aesthetic of their Sportsbook app. I kicked off my tenure by designing generic logos for a myriad of sports, ensuring each emblem captured the essence of its respective activity. Beyond logos, I spearheaded the development of content cards, ensuring seamless integration of information within the app interface. Additionally, I was tasked with crafting unique identities for their in house iCasino games that resonated with Fanatics' brand ethos. Collaborating closely with the team, I am proud to have contributed to the evolution of Fanatics' digital landscape, enhancing user experience and engagement within the dynamic world of sports and gaming.

iCasino Category Icons

When Fanatics launched their iCasino product, they wanted a set of bespoke category icons that felt unique but also matched their brand. 

Generic Team Logos

One of my first projects at Fanatics was to create generic logos that would serve as holders for unlicensed leagues like College and international teams. Since we can't show those logos, my generic logo would stand in, in the teams colors. 

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Fanatics Blackjack Logo

When Fanatics Sportsbook rolled out their debut casino game, They tasked me with creating the identity for Fanatics Blackjack, and its sister multihand version.

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Superbowl Creative

While with Fanatics Sportsbook, I was able to take the lead on developing their Superbowl look and feel for in app. The vision was to "Lombardi-fy" the creative by giving everything a chrome look, while working in neon colors of the vegas strip.

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