Fanatics Sportsbook
Visual Systems | Product Design | 3D Design
2024
I was asked to join Fanatics in their endeavor to develop the aesthetic of their Sportsbook app. I kicked off my tenure by designing generic logos for a myriad of sports, ensuring each emblem captured the essence of its respective activity. Beyond logos, I spearheaded the development of content cards, ensuring seamless integration of information within the app interface. Additionally, I was tasked with crafting unique identities for their in house iCasino games that resonated with Fanatics' brand ethos. Collaborating closely with the team, I am proud to have contributed to the evolution of Fanatics' digital landscape, enhancing user experience and engagement within the dynamic world of sports and gaming.
3D App Icon
I designed this custom 3D App icon to promote the re-designed Fanatics App, within the Fanatics Sportsbook & Casino app. The Fanatics app was upgraded from being an extension of the Fanatics shopping experience, to be used for interactive sports games and live scores for fans.
Superbowl Creative
While with Fanatics Sportsbook, I was able to take the lead on developing their Superbowl look and feel for in app. The vision was to "Lombardi-fy" the creative by giving everything a chrome look, while working in neon colors of the vegas strip. All the chrome elements and chips were custom 3D renders created for Fanatics Sportsbook's Super Bowl Creative.
March Madness Content Cards
Following the successful execution of our Super Bowl creative campaign, I was assigned the task of developing the visual identity for March Madness. The concepts presented below are designed to encapsulate the vibrant sounds and electrifying atmosphere of the event. Although these designs were not the final choice, I am proud of the creative direction and execution.
(Scroll left and right to view more)
Super Bowl Content Cards
Below are the content card designs developed for the Super Bowl. We created a dedicated set for each team, along with a generic design. The copy on these cards would be tailored to promote specific parlays or bets that the Sportsbook wanted to highlight in the lead-up to the big game.
COPY IS FOR PLACEMENT ONLY
HOVER EDGES TO SCROLL
March Madness Content Cards
Following the successful execution of our Super Bowl creative campaign, I was assigned the task of developing the visual identity for March Madness. The concepts presented below are designed to encapsulate the vibrant sounds and electrifying atmosphere of the event. Although these designs were not the final choice, I am proud of the creative direction and execution.
COPY IS FOR PLACEMENT ONLY
HOVER EDGES TO SCROLL
iCasino Category Icons
When Fanatics launched their iCasino product, they wanted a set of bespoke category icons that felt unique but also matched their brand.
Fanatics Blackjack Logo
When Fanatics Sportsbook rolled out their debut casino game, They tasked me with creating the identity for Fanatics Blackjack, and its sister multihand version.
Field Goal Frenzy Logo
I was also able to design Fanatics second in house casino game, named Field Goal Frenzy, a quick play game where you kick a football through uprights to try and win money.
Generic Team Logos
One of my first projects at Fanatics was to create generic logos that would serve as holders for unlicensed leagues like College and international teams. Since we can't show those logos, my generic logo would stand in, in the teams colors.
