New England Patriots

Branding | Social Media
2017

It's incredible to work for one of the most recognizable logos in sports. It's also an honor to work for a championship team, and be able to go support the team's creative while they make their run for another Super Bowl victory. Below are some of the amazing projects I was able work on while at the Patriots.

Gillette Stadium Brand Refresh

For years, the Patriots turf featured a grey and yellow logo on the 50 yard line that was a representation of the stadiums signature lighthouse and bridge. However the Yellow color wasn't used anywhere else in the Gillette Stadium branding and the grey didn't stand out on the field. I pitched the idea of introducing a signature Light Blue color to the Gillette Stadium brand that could be used for concerts and on the field to create a more cohesive brand for Gillette Stadium and stand out among the red white and blue colors used by the Patriots and Revolution sports teams.

Gillette Stadium Blue

First step of the Gillette Stadium update was to introduce a signature baby blue color and replace the yellow beams coming from the lighthouse.

A new Lighthouse

Next we replaced the logo on the field with the updated mark, featuring a bright white lighthouse and bridge, and the new signature baby blue beams.

Elevator Banks

To fully roll out this updated brand, I designed new elevator bank graphics, so when you left the elevators at Gillette stadium you quickly knew which floor you were on, and were greeted by the updated Gillette Stadium brand and colors along with typefaces that were only used by Gillette Stadium.

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Stadium Field Wraps

One of my last projects while working at the Patriots was to design a new field wrap with a timeless look. The field wrap also featured 5 stars at the time for the 5 Super Bowl championships the patriots had won. This would be updated after the 2018 season with a 6th star. This field wrap was used from the 2018-2021 seasons. These Field wraps were used for about 4 seasons and were featured in Madden the game.

Training Camp Rebrand

One of my favorite projects while at the Patriots was re-designing the Training camp logo, and helping enhance the visual experience at the stadium. Below are photos from Training camp featuring displays, banners, and signage that I designed.