Caesars Sportsbook
Brand Design | Performance Marketing
2022-2023
During my tenure as a brand designer at Caesars Sportsbook, I had the privilege of shaping the visual identity of a leading player in the sports betting industry. From developing captivating brand identities to crafting engaging ad campaigns, I played a pivotal role in enhancing the brand's presence and resonating with its target audience. Collaborating closely with marketing teams and stakeholders, I conceptualized and executed creative solutions that communicated the excitement and energy of sports betting while maintaining brand consistency. Whether it was designing logos, producing marketing materials, or conceptualizing digital campaigns, my time at Caesars Sportsbook allowed me to leverage my design skills to make a meaningful impact in the fast-paced world of sports entertainment and wagering.
Caesars Racebook Branding
I was asked to develop an identity for the sister app to Caesars Sportsbook, called Caesars Racebook. Racebook is a Horse Racing app created for Caesars Sportsbook to attract new customers. Below are some custom backgrounds developed to give the app its own unique feeling from the Sportsbook, featuring some abstract horse racing patterns.
Branded Backgrounds
In use
Guy Fieri Downtown Phoenix
Working with the existing logo system created by the Guy Fieri restaurant team, I was tasked with creating a special version of their logo specifically for the Caesars Sportsbook space at Chase Field, Home of the Arizona Diamondbacks.
The logo features custom baseball stitching behind Guy’s signature eagle, and a custom colored shield with a Diamond back pattern on the top, as a nod to the home team.
Watch & Bet Email Campaign
Watch and Bet was a feature within the Caesars Sportsbook App that would allow you to watch Sunday Night Football matchups in-app with a qualifying bet. This email graphic would go out to customers every week with the featured matchup updated in the screens UI.
Caesar's Holiday Campaign
I led the creative direction for the Holiday Campaign at Caesars Sportsbook. My objective was to revitalize the traditional Caesars advertisements featuring J.B. Smoove as Caesar with a festive holiday theme. I reimagined the brand elements, incorporating a frosty aesthetic by adding whimsical snowdrifts and icicles around the call-to-action buttons, effectively refreshing the visual identity for the season.
NFL Playoff Campaign
or the NFL playoff campaign, I led a team of designers to develop an elevated design that would define the look and feel of the event. We incorporated elements such as a stadium backdrop and gold smoke clouds surrounding Caesar, creating a distinctive visual identity unique to Caesars Sportsbook. This innovative approach captured bettors' attention and enabled us to stand out during this highly competitive season.
