Disney+

Branding | Performance Marketing
2019-2021

I joined Disney+ right before the official launch of the product, which was an amazing experience I will probably never experience again in my life. During my time there, I was tasked with various brand design projects, including an internal speaker series and seasonal event logos. One of my proudest achievements was designing Disney+'s biggest ad placement—a $1,000,000 Roku homepage takeover for Moana. This campaign was so successful that it led to numerous other homepage takeover campaigns at Disney+.

Hallowstream Seasonal Event Concept

Here is a stylized concept for Disney+'s Hallowstream branding, this version was inspired by Disney's Haunted Mansion, A famous Disney amusement ride and movie. Below are other concepts we explored inspired by other popular movies like Coco and Scream. While none of the directions were approved, it opened the door for future holiday campaigns seen below.

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Season's Streaming Event Branding

After exploring Hallowstream concepts, I was tasked with branding Disney+'s seasonal winter event called Season's Streaming. The examples below were created by other designers on the Disney+ design team, featuring my logo.

Disney+ Drop Day

One of my favorite parts of working at Disney+ was a month meeting where anyone could pitch ideas to our leadership team. My concept was to celebrate our release days, by calling it Disney+ Drop Day, Inspired by Spotify's New Music Friday. The idea was to get people excited about the day our marquee shows dropped new episodes (ex Mandalorian, Wanda Vision, Loki, etc)

Below are mock ups of Brand Awareness campaigns to promote the weekly celebration

Logo Explorations

Influencer Box

To get influencers excited and engaged with their fans, we would send them a box of goodies they could enjoy on Drop Day, and tell their fans to watch their favorite shows along with them. This box would include Disney+ themed snacks and a branded blanket to get cozy and binge some new shows.

In Park Awareness

Nothing is used more in an amusement park than the humble trash can. This would be the perfect place to promote Disney+'s new event to park goers.

OOH Awareness

Since Disney has a billboard above their Times Square store, it would be the perfect place to promote Drop Day to people visiting New York.

THE WONDERFUL WORLD OF MICKEY MOUSE

"The Wonderful World of Mickey Mouse" was a re-launch of the Mickey brand and style, featuring a fresh look for Mickey and his friends. I was tasked with creating a campaign to promote the show. Leveraging the provided assets, I conceptualized a unique approach by integrating them into hand-drawn frames, reminiscent of cherished memories on the walls of Mickey’s house. This innovative concept marked the first instance where the Disney+ marketing team utilized bespoke assets for a campaign, all of which were meticulously crafted by me.

"Monsters at Work" is an animated series that combines the charm of Monsters, Inc. with the workplace humor of The Office. It introduces a vibrant cast of new monsters to the Monsters, Inc. universe. The key art was simplistic, featuring the new characters wrapped in caution tape. I expanded this concept by replicating the caution tape across various ad sizes to make the campaign more engaging. Additionally, I explored unique calls to action, such as incorporating a scream canister, to elevate the artwork. To promote the show, I also developed out-of-home advertising ideas, including a coffee truck that handed out free coffee to commuters.