Caesars Sportsbook
Brand Design | Performance Marketing
2022
During my tenure as a brand designer at Caesars Sportsbook, I had the privilege of shaping the visual identity of a leading player in the sports betting industry. From developing captivating brand identities to crafting engaging ad campaigns, I played a pivotal role in enhancing the brand's presence and resonating with its target audience. Collaborating closely with marketing teams and stakeholders, I conceptualized and executed creative solutions that communicated the excitement and energy of sports betting while maintaining brand consistency. Whether it was designing logos, producing marketing materials, or conceptualizing digital campaigns, my time at Caesars Sportsbook allowed me to leverage my design skills to make a meaningful impact in the fast-paced world of sports entertainment and wagering.
Caesars Racebook Branding
I was asked to develop an identity for the sister app to Caesars Sportsbook, called Caesars Racebook. Below are some custom backgrounds developed to give the app its own unique feeling from the Sportsbook, featuring some abstract horse racing patterns.
Branded Backgrounds
In use
Guy Fieri Downtown Phoenix
Working with the existing logo system created by the Guy Fieri restaurant team, I was tasked with creating a special version of their logo specifically for the Caesars Sportsbook space at Chase Field, Home of the Arizona Diamondbacks.
The logo features custom baseball stitching behind Guy’s signature eagle, and a custom colored shield with a Diamond back pattern on the top, as a nod to the home team.
