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Boston Uprising

Branding  |  Social Media  |  Creative Direction
2017

One of my tasks while working at the Patriots / Kraft Sports and Entertainment was been to help brand their new E-Sports team, the Boston Uprising. The Boston Uprising was one of the debut teams in the brand new Overwatch League created by Blizzard Entertainment.​

Official Logos

The mark I created is a B contained within a U shape to represent Boston and Uprising. A new and unique take on the conventional sport monogram.  The logo is also intended to represent a shield shape. Inspired by the many characters within the game that wield shields.

Merchandise

Merchandise designed by Blizzard featuring my Uprising logo

Practice Facility Wall Graphics

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Blizzard Arena Logo Usage

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Social Media

Starting Six Social Graphic

I created the starting 6 template to showcase the starting lineup of the matches prior to the start of the game. The graphic featured key information like the athletes numbers, roles within the team, and where to watch information,

Matchup Social Media

This graphic served as an informational post to inform fans who the team would be playing this week, and what day and time the matches would take place. The goal was to boost viewership by keeping fans in the loop on the upcoming schedule.

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