FanDuel Casino
Performance Marketing
2024
To continue my endeavors in the digital casino space, I was asked to work with FanDuel Casino on a freelance basis. One of my first projects was leading their campaign for a new exclusive game called "Samurai 888 Katsumi". Samurai 888 is a popular game in retail casino spaces that features Japanese inspired artwork and characters. Try a free demo of the game below before viewing the work!
Vegas Matt
Bomber Jacket
I was tasked with designing promotional items for FanDuel Casino and their brand ambassadors. This was for Vegas Matt, an online personality who films content as casinos. The final product was these blue bomber jackets featuring embroidered graphics with Vegas Matt's name.
Performance Marketing Campign
Instagram Carosuel
Game specific Ads
Below are a mix of ads that features the Samurai 888 Katsumi branding, some were designed for FanDuel VIP's and the others were for all iCasino
Guy Fieri Downtown Phoenix
Working with the existing logo system created by the Guy Fieri restaurant team, I was tasked with creating a special version of their logo specifically for the Caesars Sportsbook space at Chase Field, Home of the Arizona Diamondbacks.
The logo features custom baseball stitching behind Guy’s signature eagle, and a custom colored shield with a Diamond back pattern on the top, as a nod to the home team.
Performance Marketing Campign
Game specific Ads
Below are a mix of ads that features the Samurai 888 Spin Kenji branding, some were designed for FanDuel VIP's and the others were for all iCasino
Guy Fieri Downtown Phoenix
Working with the existing logo system created by the Guy Fieri restaurant team, I was tasked with creating a special version of their logo specifically for the Caesars Sportsbook space at Chase Field, Home of the Arizona Diamondbacks.
The logo features custom baseball stitching behind Guy’s signature eagle, and a custom colored shield with a Diamond back pattern on the top, as a nod to the home team.
Dual Branded Ads
Below are a mix of ads that feature both Samurai 888 Katsumi and Spin Kenji. These ads were designed to promote Fanduel as the exclusive home of Samurai 888 games.
Guy Fieri Downtown Phoenix
Working with the existing logo system created by the Guy Fieri restaurant team, I was tasked with creating a special version of their logo specifically for the Caesars Sportsbook space at Chase Field, Home of the Arizona Diamondbacks.
The logo features custom baseball stitching behind Guy’s signature eagle, and a custom colored shield with a Diamond back pattern on the top, as a nod to the home team.