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Image by Gilley Aguilar

Professional Bull Riding

Freelance Design
2024

I started working with Professional Bull Riding in 2024 to help out with a variety of freelance design needs, including branding of their Merit+ original series "PBR NOW"

First Bucks Event Logo

I was tasked with developing a mark for PBR's First Bucks event. I want to give these marks a western feel featuring some leather detailing and stitching patterns. While the marks were well received the event ended up getting cut from their line up of live events so the marks were never used.

R2_V1.jpg

Road to the Gold Buckle

This was an unused social graphic pitched to PBR to promote their championship tour, and the riders quest to obtain the Gold Buckle.

BRNowHeader.png

PBR NOW

After PBR Signed a streaming deal with Merit+, I was tasked with developing branding for their tentpole show called PBR Now. The idea was to bring in some texture and grit you would find at a Bull riding event, into the design of this mark. The logo can be seen used all around the studio, as well as a 3D version created by PBR's production team below.

Unused Concepts

Logo Use in Broadcast

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